How To Improve SEO Rankings With YouTube Marketing

by / Tuesday, 16 February 2016 / Published in Online Marketing Tips

YouTube Marketing 

Youtube Marketing? That's right kids YouTube is not just for British teenagers and videos of cats. It can actually have a huge bearing on your local search engine rankings, if you know how to use it. YouTube may not be the newest social media, but not until recently, has YouTube Marketing been taken seriously and was definitely not considered a good way for businesses to get in touch with their customers. Today, YouTube marketing provides a great opportunity for those who want a serious boost to their local SEO. But how can you use YouTube? Here are a few of the best tips:


  1. Use YouTube’s “geotag” feature to add a location to your video. This feature has been around for a long time, but only during the last year has it become apparent how important it is. Giving your video a geographic location will help to cement your local signals, not only allowing the video to show up on Google Maps, but also helping that video to show up in location-specific searches. Especially if the content of your video is in direct relation to that location (like a video tour of your office, for example), a geotag proves relevancy to that specific location.


  1. Put a link to your website in the description of that video. What is the best way to make Google associate that video with your business? Besides actually embedding the video on your website, putting a link to your website in the description of that video. These are no-follow links, but a link placed here will still provide you with some juice, despite its' no-follow status. Mashable has a great article on YouTube Marketing and how linking back to your site can boost rankings.


  1. Include your name, address, and phone number in the video. Google doesn’t listen to every word of your video to pick up keywords, but it does read text in those videos in order to help to determine relevancy and context. This means that if you want to get a ranking boost from the videos you post, you need to include your name, address, and phone number on screen, during the video. Towards the end is usually the best time.


YouTube Marketing
  1. Say your name, address, and phone number in the video. Again, Google doesn’t actually watch the video and determine whether or not it contains information that is local in nature—but it will scan the automatically generated or user-inserted closed captioning of the video in order to find keywords. Including your local address and contact information in the video will therefore help strengthen your local signals.


  1. Use local tags. YouTube uses tags to rank videos within their own search feature, but these tags can also be useful to Google and search engines like it. Make sure your tags are highly relevant and keyword-rich, so that both YouTube and Google have the opportunity to show that video to your target audience and to associate it with your business and give you the necessary rankings bump.


YouTube is being largely ignored by local businesses, making now the best time to start using it to outrank your competitors. Use these tips to get as much local juice from your videos as possible.

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