The 5 Best Ways to Grow Your Business with Social Media
Every year, more businesses are understanding that social media isn’t just for selfies and food pictures, there is actual value in these media forms. Social media marketing has become a crucial part of any inbound marketing campaign. When anyone shares a link from your blog, or retweets a tweet from your business page your website receives an SEO boost. Many companies don’t have an insane marketing budget, and that’s when social media marketing comes in hand. Use these tips to grow your brand on social media, and your success in your business.
Optimize your Business Pages
Your social media profiles are now searchable in Google, this can be a great way to assist your SEO efforts. Take the time to optimize your social media profiles and include keywords that you want your business to be associated with. This will make it easier for people to find you when they’re looking for
your services. Make sure you fill out any required page info that might make your profile easier to find by search engines. Take a look at the picture below to see how this home remodeling company has their info page optimized
Hint: Publish a post with a link to your website, and make sure the content is something that is easy for your followers to share. All of this traffic will bring social signals to your website, which is exactly what you want.
Have Giveaways or Contest
One of the best ways to get people to start talking about your brand is to have a contest or giveaway. This is something that would obviously work better if you have somewhat of a following but you should definitely consider it. The success of a contest or giveaway really depends on two factors,
1) What are you giving away? Or what is the prize?
2) How easy is it to actually win?
Both these factors determine whether or not people will bother entering your contest. Make it easy for people to win and make the prize worthwhile and your followers will begin to share your content like crazy. That is ultimately what you want your followers to do, because that will lead to the growth of your brand.
Hint: Instagram and Twitter are great ways to spread the news about your contest, create a popular hashtag that your followers can share, this is a simple way to get the word out about your contest and better yet your brand.
Many of you may be familiar with Google Pay Per Click, Facebook and many other social networks have started implementing a similar format for paid advertising. One of the biggest complaints you hear about people who invest in Google ads is the high cost per click, sites like Facebook, and Linkedin allow you to pay for ads at a fraction of the price that Google offers.
One Major difference between pay per click on Google and pay per click on Facebook is the targeting options, Facebook allows you to be a lot more detailed with your targeting. You can select the exact demographic who you want to view your ads, that way you know that every click is someone who can potentially use your services.
Invest in a paid social media ad campaign in order to increase brand awareness and attract the specific clients you want.
Hint: Make the content of your paid ad something that will get a lot of shares, (i.e contest, infographic, videos, or blog post). Use this as an opportunity to attract people directly to your website, you can include some kind of opt in form to collect email addresses. In any case social media paid ads are a great way to reach a wide audience.
Engage in B2B
Facebook and Linkedin make it extremely easy to connect with other businesses. This is a great way to form partnerships and leverage the following of a bigger more established business. Be creative with how you approach others companies on social media, try and think of how a partnership would make sense for both parties.
One good way to expand your business on social media is to offer exclusive promotions to the followers of whatever business you choose to collaborate with, and you can ask them to return the favor. This gives their followers and incentive to follow you, and vise versa.
Make sure you make it worth while for the followers of your partners to follow you, or your efforts will go unrewarded.
Hint: Partner with another business and create a hashtag together, and tell your followers to tag and follow the business you are collaborating with. Offer an incentive that will make them want to do this, it doesn’t have to be anything extravagant, you would be surprised how little it takes to get people to interact with you on social media, just make sure your partner do the same.
We understand that you’re a business, and that you need to get sales, or opt ins, but focusing on what your clients need is the best way to attain those sales. What I see plenty of businesses doing on social media is constantly shoving offer after offer down their client’s throat, then they wonder why their reach slowly starts to decrease.
Find a way to offer value to your clients and they will reward you, if you’re a local restaurant talk about what’s happening in the neighborhood, or give your clients free recipes, publish a how to article… These are some great ways to interact with your fans without asking too much from them. They will appreciate it and they will return to your page because it serves as a source of information that they find valuable. This infographic to the left by the Social Media Examiner displays how much more likely people are to buy brands that they follow on social media, a great indication as why you should always be giving some kind of value.
Hint: Keep a weekly ratio of 3:1 for every 3 value post you’re allowed of ‘sales driven pitch’ This will keep them returning to your page and even entice them to take you up on any offer.
Social Media is all about branding and humanizing your business, the art of expanding your business on social media comes down to how good you are with people. It’s very easy to attract someone who is already looking for your services, but getting someone to invest in you while they passively surf through Facebook is a different ball game. Take the time to implement these tips, and watch how your following starts to grow.
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